Initio Parfums Privés

INITIO means „the beginning“ / „the origin“. Perfumes find their origin in the power of scent. They were seen as the only connection between gods and humans. A special scent is said to have the power to heal, purify or communicate with god. It is said to seduce and enchant. The wearer is perceived in a special way.

INITIO revives this ancient knowledge. Raw materials of highest quality, known for their effectiveness and fragrance explosion, are combined with the application of science.

INITIO is a mysterious, special and an olfactory masterpiece. Highly exclusive and pure in quality and fragrance.

With prestige doors in Germany and Austria, the brand is currently experiencing a hype that is reflected in triple-digit growth rates and seems to be unstoppable.