{"id":11720,"date":"2025-10-02T14:59:19","date_gmt":"2025-10-02T12:59:19","guid":{"rendered":"https:\/\/club-brands.de\/?p=11720"},"modified":"2025-10-02T15:05:15","modified_gmt":"2025-10-02T13:05:15","slug":"initio-trainingsevent-hamburg","status":"publish","type":"post","link":"https:\/\/club-brands.de\/en\/initio-trainingsevent-hamburg\/","title":{"rendered":"Initio Trainingsevent Hamburg"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11720\" class=\"elementor elementor-11720\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61c1eb02 e-flex e-con-boxed e-con e-parent\" data-id=\"61c1eb02\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61535ee elementor-widget elementor-widget-text-editor\" data-id=\"61535ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"104\" data-end=\"544\">On September 22, 2025, we hosted the world\u2019s largest INITIO training at the GaGa Club Hamburg - with rooftop views across the city - bringing the brand, methodology, and community to life.<\/p><p data-start=\"104\" data-end=\"544\">Around 125 participants from perfumeries and retail gathered to not just hear about INITIO\u2019s DNA, but to experience it firsthand: after a relaxed check-in with a welcome drink, Quentin Dubois guided guests through \u201cMeet the Brand,\u201d covering the brand\u2019s signature, collections, and olfactory codes. Anika then distilled the content into a practical recap focused on sales arguments, counter storytelling, and day-to-day priorities.<\/p><p data-start=\"104\" data-end=\"544\">Another highlight of the evening was the \u201cCollection Experience Table,\u201d where the community could compare, smell, and sharpen their argumentation - turning theory into measurable consulting competence.<\/p><p data-start=\"104\" data-end=\"544\">The atmosphere was open, focused, and appreciative; conversations were rooted in the field, with concrete best practices for cross-selling, objection handling, and POS activations.<\/p><p data-start=\"104\" data-end=\"544\">A strong team across Brand, Sales, and Training ensured seamless execution - including on-site photography, clear roles, precise timing, and a setting that captured INITIO\u2019s powerful aesthetic. All brought to life by Club Power.<\/p><p data-start=\"104\" data-end=\"544\">Our conclusion: an evening that deepened knowledge, built confidence, and made the INITIO experience so tangible that consulting, sell-through, and brand enthusiasm all benefitted - exactly the kind of training that moves niche perfumery forward in the premium retail segment.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Am 22. September 2025 haben wir im GaGa Club Hamburg &#8211; mit Rooftop-Blick \u00fcber die Stadt &#8211; das weltweit gr\u00f6\u00dfte INITIO-Training umgesetzt, das Marke, Methode und Miteinander sp\u00fcrbar gemacht hat. Rund 125 Teilnehmer:innen aus Parf\u00fcmerien und Retail kamen zusammen, um die Marken-DNA von INITIO nicht nur zu h\u00f6ren, sondern live zu erleben: Nach entspanntem Check-in [&hellip;]<\/p>","protected":false},"author":7,"featured_media":11721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-11720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-club-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Initio Trainingsevent Hamburg - Club Unique Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/club-brands.de\/en\/initio-trainingsevent-hamburg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Initio Trainingsevent Hamburg - Club Unique Brands\" \/>\n<meta property=\"og:description\" content=\"Am 22. 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