The concept is based on a creative laboratory where today's most prestigious noses come together to create noble fragrances in complete freedom - based on the idea and imagination of a fragrance by Roberto Drago. A souvenir of a recent journey, an image, a scent of youthfulness, a tribute to a flower, an exploration... Each fragrance has its own story that makes it unique. Some recent collaborations include those with Italian perfumer Luca Maffei and master perfumers Jean-Claude Ellena and Lucien Ferrero. The brand image is completed by a room fragrance collection consisting of a series of diffusers, which was born out of a passion for the world of perfumery. With the intention of creating a noble and suitable atmosphere for every room, the brand is expanding its portfolio and is on course for sustained success with double-digit growth rates.