• c.l.u.b. unique brands

    • Specializes in the selective distribution of luxury goods and lifestyle concepts in Germany, Austria, Switzerland and the Netherlands.
    • Distributes innovative and exclusive brands that set them apart from the competition.
    • Ensure the correct positioning of the brand on the market and advises on the organization and planning of international distribution.
    • Founded in 2010 by Hans-Peter Lorenz.

Club of luxuries and unique brands

Since its foundation in 2010, the c.l.u.b. UNIQUE BRANDS INTERNATIONAL GmbH, based in Essen, Germany offers a specialized service in the distribution of luxury goods and lifestyle concepts in the premium segment. With its focus in Germany, Austria, Switzerland and the Netherlands, the company is increasingly orientated toward the international market.

c.l.u.b. UNIQUE BRANDS INTERNATIONAL only sells brands that, through their innovation and exclusivity, prove their unique selling position on the market. From this starting point begins the best possible positioning of the brand within the business as well as the international structure of the distribution.

As a distributor to selected dealers we impose the highest standards upon ourselves. The management as well as the regularly trained and highly qualified team are always on a loyal and cooperative partnership with over 400 handpicked and privately owned perfumeries. With our own logistics in Essen, we distinguish ourselves through fast delivery in perfect quality and the best possible service.


Hans-Peter Lorenz founded c.l.u.b. UNIQUE BRANDS after he worked as CEO and board member in international retail companies in the consumer goods sector with more than 2.000 employees in Germany and abroad. His passion for the beauty industry started in his early childhood. His mother owned perfumeries and his father worked for over 20 years as the leading sales director for the luxury label CHANEL.

Horst Albers is the Sales Director of the company. He is responsible for sales and the expansion of our sales structures. Through his many years of experience in leading positions for various companies in the cosmetic consumer goods sector, he has been able to steadily expand his know-how and expertise in management of sales strategies. Since 2018, c.l.u.b. UNIQUE BRANDS benefits from his successful sales activities and passion for our luxurious customers and brands.

Jan-Eric Müller, Chief Brand Officer since 2016, is responsible for all our brand concepts. He strategically positions the brands on the market, constantly developing the brand and its reputation, and exploiting the entire commercial potential of the brands in the best possible way. After many years of responsible buying activities in the fashion industry, Hugo Boss also benefited from his expertise. He worked successfully for 10 years as Head of Retail buying EMEA. Jan-Eric uses now his long-standing passion for luxury brands for his activities at c.l.u.b. UNIQUE BRANDS

Annabelle Classen has been managing the marketing and new media department since 2018. Her special expertise lies in the successful planning and implementation of digital campaigns. Already during her studies, she gained valuable professional experience in the cosmetics industry in international companies. After working in a fashion company as a content manager, her passion brought her back to the beauty world to c.l.u.b. UNIQUE BRANDS.



In total, more than 30 employees look after the 700 hand-picked perfumeries, pharmacies, online and concept stores.