• c.l.u.b. unique brands

    • Specializes in the selective distribution of luxury goods and lifestyle concepts in Germany, Austria, Switzerland and the Netherlands.
    • Distributes innovative and exclusive brands that set them apart from the competition.
    • Ensure the correct positioning of the brand on the market and advises on the organization and planning of international distribution.
    • Founded in 2010 by Hans-Peter Lorenz.

Club of luxuries and unique brands

Since its foundation in 2010, the c.l.u.b. UNIQUE BRANDS INTERNATIONAL GmbH, based in Essen, Germany offers a specialized service in the distribution of luxury goods and lifestyle concepts in the premium segment. With its focus in Germany, Austria, Switzerland and the Netherlands, the company is increasingly orientated toward the international market.

c.l.u.b. UNIQUE BRANDS INTERNATIONAL only sells brands that, through their innovation and exclusivity, prove their unique selling position on the market. From this starting point begins the best possible positioning of the brand within the business as well as the international structure of the distribution.

As a distributor to selected dealers we impose the highest standards upon ourselves. The management as well as the regularly trained and highly qualified team are always on a loyal and cooperative partnership with over 400 handpicked and privately owned perfumeries. With our own logistics in Essen, we distinguish ourselves through fast delivery in perfect quality and the best possible service.


Hans-Peter Lorenz founded c.l.u.b. UNIQUE BRANDS in 2010. He previously worked as CEO and Director for international retail companies in the consumer sector with more than 2,000 employees at home and abroad.

He inherited his passion for the beauty industry from his parents at a very early age. His mother consulted perfumeries and his father spent more than 20 years working in a leading sales position for the luxury brand CHANEL.

Michael Peter Loecken was appointed Director of Sales in the first year of the company’s founding. During his university studies he gained his first experience with the Juvena sales team. After many years of leading marketing activities in the luxury sector for brands such as La Prairie and Boucheron, the Sage Company also profited from his expertise and know-how. Today Michael P. Löcken lives out his passion for luxury perfumes and care products in the area of international distribution. Privately he is a passionate sailor and photographer, and likes to spend time relaxing on a small sailing yacht named SY LOLA.


4 Area Sales Managers that advise and support more than 400 privately owned perfumeries.