What was long suspected has finally been proven…The power of scent unconsciously influences our behaviour. Unique scent molecules trigger attractions and impulses in their wakes. Initio honors this supernatural yet scientific dimension of fragrance by infusing its creations with a mysterious power. Years of research by top scientists working side by side with master perfumers have led to the creation of perfumes with a strong emotional power. Initio, 2 ranges, 1 universe: The Absolutes, 5 creations elaborated from the finest blend of the rarest ingredients renowned for their mystical powers and mysterious virtues. The Magnetic blends harness the power of pheromones. 3 fragrances composed of molecules whose invisible powers influence behaviour.