For more than 20 years, Hervé Gambs, artistic director, imagines sensory experiences for unconventional luxury seekers. Freethinker and designer, his approach is meticulous and instinctive. He tries various olfactive expression ways and succeeds in giving a new refreshing meaning to the French traditional Haute Perfumery. He freely dares intimacy and sensuality in fragrances as a mirror of his passion for authenticity. This contrast between raw and extreme sophistication soon became his trademark.