Power Self Launch Event
It is with great pleasure and pride that we look back on a very special evening: the exclusive launch of Powerself, the latest olfactory creation from INITIO Parfums Privés, which we celebrated together with our partner Breuninger Munich. The event was not just the launch of a new fragrance, but a powerful experience that was all about self-determination, presence and inner strength.
The evening was characterised by an atmosphere full of curiosity, energy and charismatic encounters. Numerous guests accepted our invitation: from representatives of the press and well-known influencers to loyal customers and genuine fragrance lovers. Together, we experienced an event that went far beyond the presentation of a new perfume. It was a feast for the senses - visually, olfactorily and emotionally.
Powerself is not just another fragrance - it is a powerful message. It embodies strength, self-confidence and magnetic attraction. With its intense and multi-faceted character, this fragrance emphasises the uniqueness of each individual - for people who do not hide, but live their personality uncompromisingly. True to the motto: Own your power. Unapologetically.
The event setting at Breuninger Munich reflected this message perfectly: stylish staging, strong visual elements and curated details ensured that the fragrance could not only be smelled, but experienced holistically. The evening was accompanied by personal conversations, interested questions, enthusiastic reactions and a clear feeling: Powerself has struck a nerve.
Special thanks go to our partners at Breuninger for their excellent cooperation, to the INITIO Parfums Privés brand for their bold creativity and, of course, to all our guests who made this evening something very special with their openness, enthusiasm and positive energy.
We are proud to have accompanied this launch - and are convinced that Powerself is not just a fragrance, but a statement that inspires and strengthens.
Here's to many more experiences that make the power of fragrance tangible.