Actions in September 2024
September was full of exciting events and campaigns for us that put the diverse world of our brands in the spotlight. From inspiring influencer events to exclusive product presentations - one highlight followed the next.
Together with SEPHORA and the French skincare brand Erborian, we organised an exclusive influencer masterclass in Düsseldorf. Participants delved deep into the brand's philosophy, learnt more about Korean ingredients and experienced the full Erborian product range. In an inspiring atmosphere, the brand shared its expertise with well-known influencers such as Patricia Wirschke, Selina Da Silva and Betül Akbaba. Events like this allow us to bring innovative brands to life and create exciting beauty experiences together with our partners. Translated with DeepL.com (free version)
The beginning of September was all about an exclusive Les Eaux Primordiales experience in Munich. Arnaud Poulain, the brand's founder, presented the new Ambre Supermassive fragrance at Breuninger Munich and gave influencers and members of the press fascinating insights into his vision. Since its foundation in 2015, Arnaud has regarded fragrances as true works of art and has turned Les Eaux Primordiales into a brand that stands for luxurious craftsmanship.
Our team was also able to take a look behind the scenes at Le Domaine Primordial, the brand's headquarters. Nestled in a 14-hectare park near Arras, this place reflects French luxury craftsmanship to perfection. Not only unique fragrances are created here, but also high-quality wooden furniture that is recognised worldwide. For our sales team, the visit was an inspiring experience that brought us even closer to the creative process and the vision of the brand.
Our own brand EMIL ÉLISE also caused quite a stir in September. At the famous KaDeWe department store in Berlin, we presented the new UNFOLDING ECHO on an exclusive back wall that perfectly showcased the brand's modern fragrance philosophy.
The extraordinarily successful launch event for UNFOLDING ECHO in Hamburg is also worth a special mention. Our guests experienced the fragrance up close in a stylish and inviting atmosphere. With carefully designed details and an exclusive programme, we were able to inspire influencers, press representatives and fragrance lovers alike. The response was overwhelming and confirmed the impressive appeal of our young brand.
With these diverse campaigns, September was a month of success and inspiration. We look forward to carrying the momentum of these experiences into the coming months and continuing to create exceptional experiences for our partners and customers!